Background

LeoVegas aimed to increase engagement across its Casino and Live Casino verticals by introducing an exclusive progressive jackpot mechanic. The initiative focused on creating a differentiated feature capable of driving deeper engagement and contributing meaningful revenue across markets.

LeoJackpot was conceived as a scalable, multi-brand product feature, integrated across selected games and regulated markets, with strong commercial and compliance constraints.

Role

I led the end-to-end product design of LeoJackpot, from concept validation and MVP definition to launch and post-release performance follow-up.

Partnering with Casino stakeholders, Product Managers, Engineers and the Data team, I defined scope, validated behavioural assumptions and ensured alignment with regulatory and market requirements.

Responsibilities

• Defined MVP scope and feature strategy
• Conducted research and behavioural validation
• Designed and prototyped the end-to-end user journey
• Structured rollout and experimentation approach
• Partnered with Data team to evaluate ROI and engagement performance

Strategic Objectives

• Increase engagement across Casino and Live Casino products
• Introduce an exclusive mechanic differentiating LeoVegas in the market
• Validate commercial viability through phased rollout

Impact

• Contributed 4%+ of total group revenue following launch
• Successfully launched across multiple regulated markets
• Established a scalable framework for future exclusive mechanics

Key Challenges

• Navigating compliance requirements across markets and licences
• Designing a scalable multi-brand implementation
• Building a new mechanic without direct industry benchmarks